Reviewing the Indian Consumer
The review was presented by 3 students Harsh P. Patel (reader and presenter), Shubham S. Bagaria (presenter) and Raj V. Patel (artist/designer).
The presentation highlighted various aspects of the India market and Indian consumers. The concepts such as the market structure and the DNA of Indian society were explained with the help of concept draws. The content on the slides was very informative and graphical which made the presentation very visually appealing. The students even took an initiative to correspond to the author through a written mail.
This book review presentation helped the students learn more about the modern Indian consumers’ behaviour. The presentation was followed by a Question and Answer session after which various invaluable suggestions were given to the members of the group by esteemed panel of judges.
It was indeed a very enlightening book review presentation.
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